Internet Gambling
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by: Gene Koprowski.
Internet gambling sites in America reported an 11 percent rise in the number of "unique visitors" last month, according to figures released this week by the noted online marketing research company comScore Inc.



According to its Media Metrix measurement service, comScore reported 16.1 million unique visits to online gambling sites in November, an increase of more than 1.5 million from October’s total.

While Internet gambling sites are somewhat restricted in the U.S., tens of thousands of Web sites exist worldwide that accepts prepaid debit cards, bank wires and electronic transfers from players in America.

Proponents of Internet gambling say a U.S. law current leaves players vulnerable to abuse at poorly regulated Web sites.
The U.S. government, under the administration of the next President, Barack Obama, would be better off legalizing Internet betting and collecting tax revenue since gambling already is widespread with casinos, race tracks and lotteries in many states, said John Pappas, executive director of the Poker Players Alliance, a lobbying group that claims nearly 1 million members.
 
"Congress shouldn't be involved. People have simply taken the game from the kitchen table to the computer table," Pappas said.

Others Thriving Too

 Online gambling sites aren't the only ones that are thriving.  Online coupon sites saw a 32 percent rise to 35.6 million unique visits. As the holiday season began, retail sites including toys, consumer electronics and department stores held second spot with a 25 percent increase to 19.2 million unique visits.
 
Sites owned by Google remained the most popular online properties by visitor numbers in November with 147 million visitors followed by Yahoo! domains with nearly 144 million visitors. In third place was Microsoft with 123.5 million visitors while AOL held down fourth place with 110 million.
 
The Media Metrix service provides details of online media usage, visitor demographics and buying power for the home, work and university audiences across the U.S. and the globe with syndicated ratings based on industry-sanctioned sampling methodologies, according to experts.



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