...the Arabian Desert motif into a retro-chic palace celebrating Hollywood glamour.

Though the official grand opening party will be held in September, the resort changed names this week in anticipation of the final series of renovations due to take place during the next few months. Plans for the complete re-branding of the resort include a new group of restaurants, lounges, nightclubs, live shows and retail partners by Robert Earl, co-chairman of Planet Hollywood Resort & Casino.

"Here we are, standing in the ultimate location in Las Vegas, in the center of the Las Vegas Strip to unveil Planet Hollywood Resort & Casino," said Robert Earl, co-chairman. "This project is the fulfillment of a dream, and I am very proud to say that the Planet is rising!"

The new Planet Hollywood Resort & Casino offers guests 2,600 movie-themed rooms and suites, as well as the chance to immerse themselves in the elite world of celebrity and Hollywood culture. The resort features the latest in technology with 5,000 Panasonic high definition plasma televisions in the public areas and guest rooms, including over 250 hi def plasmas on the main casino floor, an expansive gaming area with all the hottest table games, slot machines, newly opened poker room and, opening this summer, a state-of-the-art Pink's Race and Sports Book Lounge serving authentic hot dogs from LA's famous Pink's.

Restaurants are featured throughout the property offering world-class cuisine to satisfy any cravings. Opening this summer Strip House, one of New York's most acclaimed upscale steakhouses; KOI a celebrity favorite from Los Angeles; Yolos, a quirky, neon Mexican restaurant; traditional Italian fare from Alfredo of Rome; and for quick treats like sandwiches and salads on the run, Earl of Sandwich is schedule to make its Las Vegas debut. Already open on the casino floor for early morning breakfast, late night munchies and everything in-between, the new 24 hour sexy coffee shop, Planet Dailies and favorites such as P.F. Chang's China Bistro and the acclaimed Spice Market Buffet are always crowd pleasers.

Nightlife at Planet Hollywood Resort & Casino includes the Extra Lounge with entertainment and the most current celebrity happenings named for the entertainment news magazine that has its exclusive Las Vegas headquarters on property; Heart Bar, located in the center of the casino floor is quickly becoming the hot spot to enjoy cocktails and rendezvous with friends; and, three projects from South Beach Miami's hottest club operators including, Living Room a sexy lounge; opening soon, Prive nightclub and, later in the fall, a third, soon-to-be- announced club from the Opium Group.

Entertainment at Planet Hollywood Resort & Casino offers a variety of unique standing productions as well as special events. At the 7,000 seat newly renovated Theatre for the Performing Arts or at the 1,500 seat brand new Showroom guests can enjoy headline concerts, the all new, highly anticipated The Beauty of Magic starring magician Hans Klok and featuring guest superstar Carmen Electra and an original production of Stomp Out Loud from the creators of Stomp.

On the Southeast corner of the property construction is underway for the Planet Hollywood Towers by Westgate, set to open in 2009. A soaring glass tower at fifty stories high, Planet Hollywood Towers by Westgate will feature 1200 luxuriously appointed vacation villas and 28 exclusive penthouse suites with 3.2 million square feet of living space, an exotic tropical pool complete with sandy beach and private cabanas, an elite 46th floor pool for the exclusive penthouse suites, a world class fitness facility, restaurants, and meeting space.

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